Cannon Advisors

Structured Notes

Understanding the types of structured notes and how they may fit into your portfolio.

Market-Linked Structured Notes

Market-linked structured notes are customized investment vehicles often called "bank loans". We shop terms amongst the top 35 largest A-rated banks from around the world. The returns are contractually tied to the performance of equity indices, single stocks, or baskets of stocks. In practice, they are used to engineer specific payoff profiles while embedding features that provide a level of assurance that pure equity or bond holdings cannot replicate.

We utilize structured notes to help our clients carefully balance downside risk protection with market participation. By serving as a bridge between traditional stocks and fixed-income assets, these tools allow for more precise control over investment outcomes.

How These Notes Are Typically Structured

Most notes fall into a handful of practical categories based on the primary investor objective:

Growth / Accelerated-Return Notes

These notes seek amplified upside. Common designs include 1.25x–6.00x uncapped (or lightly capped) participation on indices such as the S&P 500, S&P 500 Futures Excess Return, Russell 2000, or Nasdaq-100, or on “worst-of” baskets of individual names (often technology leaders). Many incorporate a hard buffer (typically 20–40%) that absorbs an initial portion of losses before principal is at risk. Others are structured as one-time or monthly autocallables that pay a substantial call premium (frequently 10–30%+ in year one, sometimes stepping higher) if the underlier is at or above its initial level after a non-call period. If the note is never called, the investor receives the stated participation rate at maturity.

Principal-Protected Notes (PPNs)

Full principal protection at maturity (subject only to issuer credit risk, or FDIC insurance in the case of market-linked CDs) is paired with modified upside. Typical structures include:

  • Point-to-point multipliers of 1.3x–4.25x (or higher) on low-volatility or moderated indices.
  • Special calculation methods such as summing the best eleven monthly returns each year and then applying a large participation factor.
  • ATM digital payoffs that deliver a fixed total return (often 50–75% over five years) as long as the underlier finishes flat or positive.

These notes are used when the priority is zero capital loss in exchange for a defined or leveraged participation profile.

ATM Digital Growth Notes

A streamlined subset of growth notes. If every underlier in a “worst-of” basket (or a single index) finishes at or above its starting level, the note pays a predetermined digital amount—commonly 40–66% over a four- or five-year term. Downside is limited by a hard buffer (typically 30–35%). The binary nature makes outcomes highly transparent: modest positive performance or even flat markets can produce double-digit annualized returns, while larger gains are capped at the digital level.

Dual-Directional Notes

These notes generate positive returns from both rising and falling markets within a defined range. Upside is delivered through a participation rate (often 1.5x–2.0x uncapped). On the downside, absolute-return or reduced-loss features apply down to a hard buffer or barrier (commonly 20–50%). Beyond the buffer the investor participates dollar-for-dollar in further losses. The structure is particularly useful when directional conviction is low but volatility is expected.

Yield-Enhancement / Contingent Coupon Notes

Designed for income, these notes pay high monthly or quarterly coupons (frequently 12–37% per annum) as long as the worst-performing underlier remains above a coupon barrier (usually 50–70% of initial level). Many include “memory” features so that missed coupons can be recovered later. Principal is protected by a maturity barrier (typically 30–50%). Autocall provisions are common: once a non-call period ends, the note can be redeemed early if the underliers are at or above their starting levels, locking in the high coupons already received.

Market-Linked CDs

A smaller but distinct category. Principal is FDIC-insured (within applicable limits) while returns remain linked to equity indices or baskets. Maximum returns are usually capped, and terms tend to be shorter (18 months to a few years). These instruments suit investors who want federal deposit insurance together with equity-linked upside.

Common Design Elements Across the Spectrum

  • Worst-of logic is used extensively, especially on equity baskets, to increase coupon or participation rates in exchange for the risk that only the weakest component determines the outcome.
  • Hard buffers absorb a fixed percentage of losses before principal is impaired; barriers create a cliff at maturity.
  • Autocall / issuer-call features shorten expected duration and front-load returns when markets cooperate.
  • Special return calculations (eleven-month exclusion, digital thresholds, absolute-return legs) allow fine-tuning of the risk/return profile beyond simple point-to-point participation.

In short, structured notes are not a generic “market-linked product.” Each is engineered around a clear client objective and we take great care in finding the right balance of market participation and downside protection in accordance with each of our client's financial needs.

Schedule a call with our team if you'd like to discuss how structured notes may fit your specific situation.

Structured notes are complex investments that involve risks, including potential loss of principal, issuer credit risk, limited liquidity, and early redemption features that may limit returns. They are not suitable for all investors and, except for certain market-linked CDs within applicable FDIC limits, are not bank deposits or FDIC-insured. Past performance is not indicative of future results. Investors should carefully review the relevant offering documents and consult their advisor before investing.

Ready to talk?

Schedule a complimentary, no-obligation conversation with a Cannon Advisors team member.