Technical Analysis
Our active, technical approach to managing and helping to protect your wealth.
What sets our approach apart
Active analysis
Technical, hands-on management — not passive set-it-and-forget-it investing.
Human + AI
Our traders make the final decision, supported by Cannon AIQ insights.
Downside protection
Risk management built into every portfolio we manage.
Why we use Technical Analysis
Watch the below tutorial to understand why we use technical analysis to help reduce market risk.
What Is Technical Analysis?
Technical analysis is the study of historical price and volume data to evaluate securities and identify potential trading opportunities. Unlike fundamental analysis—which focuses solely on a company's financial health and economic factors—technical analysis is based on the principle that price action reflects all available information and that market trends and patterns tend to repeat over time. We combine the strengths of both technical and fundamental analysis to help with our goal of improving the odds.
We use charts and a blend of proprietary technical indicators to analyze:
Trends
Whether a stock is moving up, down, or sideways.
Support and Resistance
Price levels where buying or selling pressure has historically emerged.
Momentum
The strength and speed of price moves.
Volume & Rate of Change
Confirmation of price movements through trading activity and how quickly prices are changing over time.
Chart Patterns
Formations such as triangles, head-and-shoulders, or flags that may signal continuation or reversal.
Relative Strength
How a security is performing compared to a benchmark or its peers, helping identify leaders and laggards.
Common tools in our decision-making process
Critics often note that most "active managers" fail to outperform the market. Yet the same is true of baseball: the vast majority of players cannot throw a 90 mph fast ball, while hundreds consistently do. The largest active managers, running tens of billions, become closet indexers. Scale forces them into too many positions, limits liquidity, and turns fees into a permanent drag on returns. They are also forced to become order-takers—forced to sell into market crashes when investors redeem, damaging returns for everyone left in the fund. Managing around $300 million frees us from those constraints. We stay nimble, move when opportunity appears, and avoid forced selling.
The benefits of Technical Analysis
See it in action
- Identify potential entry and exit points
- Manage risk through clearly defined levels
- Spot shifts in market sentiment and money rotation
- Time trades more precisely within broader market trends
Within tax-advantaged accounts, we primarily use swing trading strategies that focus on short- to medium-term timeframes. This is not day trading, nor is it haphazard market timing.
Why Technical Analysis matters
This long-term chart of the S&P 500 highlights the historical pattern of secular bull and bear markets. Secular bull markets have typically lasted roughly 14–19 years, while secular bear markets have lasted 13–24 years.
The current secular bull market is approaching 14 years in length. While no cycle is identical, history suggests we may be closer to a transition than many investors expect.
For those nearing or entering retirement, this matters significantly. A new secular bear market—if it unfolds on a historical timeframe—could last through a substantial portion of one’s retirement years, creating meaningful sequence-of-returns risk and making portfolio design and withdrawal strategy especially important.
S&P 500 secular bull & bear market cycles
Machine intelligence, human judgment
Our Investment Strategy is powered by Cannon AIQ, an internal machine learning algorithm that guides our buy and sell decisions.
We use Cannon AIQ to assist us in making informed buy and sell decisions for our clients. This is not a robo-trading system that makes transactions on its own — rather, it is an intelligent algorithm where the final buy/sell decision is made by our traders. Our Investment Strategy aims to provide strong risk-adjusted returns while also striving to minimize downside risk during periods of heightened market volatility.
Cannon AIQ — our internal ML algorithm
Intelligent Portfolios
At Cannon Advisors, our investment philosophy is at the core of everything we do. We believe in putting the well-being of our clients first, and this belief is reflected in the way we build intelligent stock portfolios for our high net worth clients.
By utilizing our internal machine learning algorithm, our goal is to navigate through different market conditions and create portfolios that are not only diversified but also optimized for long-term growth. The Cannon AIQ strategy is based on the fundamentals of our Investment Philosophy.
Technical analysis is not a guarantee of future results. Price patterns can fail, markets can remain irrational longer than expected, and no indicator works in every market condition.
Click below to view a select list of our Investment Strategies
Trusted by families across the Country
Rated on Google Reviews
“As a new client, I'm extremely pleased with the financial planning and advising services. Bryan, Phil, and Barbara listened carefully and built a plan tailored to my needs, explaining complex concepts clearly. Their transparency, integrity, and proactive check-ins give me confidence in my financial future.”
“Our dealings with Cannon Advisors go back quite a long time. If I wasn't receiving good services, I would have gone elsewhere long ago. We've had nothing but positive, thorough, and well thought out interactions. I cannot recommend Cannon Advisors highly enough. Keep up the great work!”
“Barbara Bell has guided us with rock-solid advice and long-term planning as our CFP®, while Bryan Cannon has expertly managed our assets. Through their steady guidance and disciplined strategy, we've experienced tremendous growth and feel genuinely confident we could retire comfortably. We recommend them without reservation.”
“Cannon has been very, very helpful and informative. Answered all inquiries in a timely and professional manner. Never rushed, and with me every step of the way in my decision process and after joining up with them. Highly recommend.”
Reviews are provided by clients of Cannon Advisors. No compensation was provided in exchange for testimonials. Individual experiences may vary and are not a guarantee of future results.
Ready to see how Cannon AIQ can work for you?
Schedule a complimentary, no-obligation conversation with a Cannon Advisors team member.